All business is defined by competition and the handicraft selling business is no exception. So, you always have to be alert and at your best to win against your competitors. You need to plan and strategize carefully to make your brand and products more appealing to your targeted customer base. Some important points to be noted are:

Competitive edge

You must have something which is better than your competitors. The most important aspects where you can be better are

• Service: Providing customer service which is superior than your competitors will always bring in customers. Be available 24*7 for the queries that your customers make. Provide them easy and clear solutions. Make your online shop attractive and user friendly. Always deliver products within the specified time limit and see to it that the real product is same as the one shown in the picture online.

• Quality: There is nothing better than giving your buyers product with the best quality. If your product really has superior quality, customers will come to you again and again. Try to provide better quality products than your competitors and not compromise on the quality at any cost.

• Price: Keeping your prices little lower than your competitors will definitely bring in customers to your shop. Offer bigger discounts, seasonal and holiday sales, contests etc. to increase buyer’s interest. But make sure the quality is not too bad.

If you can combine all three then you will be definitely successful. But if you cannot do all three, at least try to either offer the best quality product combined with excellent customer service or products with lower price tags than your competitors along with one of the finest customer services.

Social media exposure

Social media is nowadays the most effective tool for marketing. The enormous reach of social media can help your business grow quicker than your rivals. The more you get advertised in social media the more will your traffic increase which will eventually turn into sales. We at Its Handicraft totally understand this and therefore we advertise on the behalf of our registered wholesale sellers in social platforms like Facebook, Twitter, LinkedIn, Google Plus etc.  

Always communicate with your customers

To become a better seller than your competitors you need to communicate with your customers regularly. Always be cooperative and humble while doing so and try to offer to the point answers and solutions to their queries. Send them emails, messages etc. regularly and keep them updated about your shop and its products. Conduct surveys to learn how satisfied are your customers with your products and services. If you keep doing this, the customers will appreciate your sincerity and you can know how they feel about your product and also gather information on their views about your rival’s products. It is sort of an indirect market research. It will only benefit and help you get an edge over your business rivals.

Hold on to your customers

Getting new customers is no easy task. You should always focus on keeping your customers. Your business will grow depending on how many repeat sales you get. One off purchases will do very less to improve your business. Give special incentives, discounts to your loyal customers so that this relation lasts a lifetime. Only praising about your products would not appeal much to your buyers. Try to see things from their perspective.

Keep innovating

If you do not keep introducing new things and aspects to your business, it will become one sided and the customers may lose interest.

Never compare

What you are selling is unique, so never compare your business or products with others. Many businesses try doing this by comparing their product with those of their rivals and showing sales charts. But what is the need to show your buyers your rival’s products and divert their attention. This might lead to your buyers checking out your competitor’s products which might result in sales. The best thing to do is never mention anything about your rivals or make comparisons.

 Join Its Handicraft as a wholesale seller and get expert advice on how to improve your business.