Remember the exorbitant prices you have had to pay to buy things that are rare and beautiful and even items of everyday life? And let us remind you how many times you bought something believing it to be genuine only to find out the opposite later. Yeah, we know how you feel about middlemen. Every time you buy something, the major portion of your payment goes to them. Middlemen are not only burning a hole into your pocket but also are a curse to the artisans who toil day and night to give you the best of everything.

Our teams in India, Turkey, Nepal and other developing countries went to many artisans personally. We saw how they battle under unbelievable odds and social problems to create items that are utterly stunning. Many of them do not even understand English and have not used a smartphone, computer, laptop or such devices ever. They have very little option other than to sell their products at whatever prices they get. And taking advantage of this situation, middlemen are heartlessly cheating these poor artisans of their deserving share. Big traders and middlemen buy their exceptional creations at prices that are almost nothing and then charge you the most extravagant rates. This huge immoral profit is pocketed by the selling platforms and middlemen.

We at Its Handicraft therefore have totally eliminated middlemen. The artisans who create the products themselves come here to sell directly to you. This ensures you can buy products which are truly genuine and rare. Also this brings down the prices considerably so that literally anyone can buy them. By doing this, we can at least try to give the life of honor, dignity and happiness that these poor artisans deserve and help you to buy the best at the most affordable prices.