Almost every artisan wants to sell their creations wholesale some day. Handmade jewellery is a truly unique item which is increasingly becoming popular due its rarity, beauty, elegance and creativity. Selling artisan jewellery online on wholesale can be a great source of income and the easiest way to sell your products anywhere in the world. But wholesale sellers (artisans) should keep the following points in mind:

• Get experience: Before you decide to sell your jewellery wholesale you must have an experience of selling beforehand. In most cases, it is advisable not to start wholesale selling right away. If you have experience beforehand with normal selling you can deal with wholesale customers better, know what sort of services they expect and things like that. Also with experience, you can develop a better and more effective wholesale business plan which would help you to deal with unfavorable situations.

• You will need help: Selling handmade products wholesale means that you will be making more items than you were doing. Therefore, it is better if you get people to join you in your business. That way, you can keep up with increasing demands and get your products delivered in time.

• Business side is important: Creating and selling a product is very exciting no doubt. But once you start selling wholesale, you need to be very serious about the business side of things. There are many technicalities and if you are not good at those, you must hire someone who can handle these smoothly. Many artisans who are really skilled in jewellery making have very little or no knowledge on running a business which lead to their downfall.

• Pricing is the key: Your wholesale customers would hope to buy from you at least 30-40% lesser price than what you are selling at retail. So you must offer the discount they are expecting. But in doing so, do not go overboard, if you lower your price too much you might not get profit which will affect your business. So, first set a decent retail price and then offer discount on wholesale keeping your profit as well the buyers’ benefit in view.

• Connect with your customers: Sending emails to your customers with your upcoming products, catalogues, special offers etc. will make your customers more attracted towards your business and when they want to buy wholesale handmade jewellery they will definitely think of you.

• Offer good service: Your customers would expect good service from you. You should upload clear and nice pictures of your products and provide a good description which will help the customers to know details about the product easily. Your products should be the same as shown in pictures and make sure you deliver the order within specified time. While taking an order, if you think you need little more time, tell the buyer at that moment so that both of you can adjust.

The wholesale business model of Its Handicraft is very transparent and flexible and its aim is to help both the wholesale artisan and the wholesale buyer to get the benefits and profits that they deserve.